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Privacy Policy

Last updated: 02/23/24

The purpose of this Privacy Policy (the “Policy”) is to inform you about how FantasyBelle collects, uses, discloses, retains and protects your personal information, and is intended to help you understand our practices related to our Website and online store (the “Site” or the "Service").

FantasyBelle is a U.S. based company with headquarters in the State of Florida in the United States of America

In order to provide you with quality services, we need to have access to certain personal information about you. We ensure that our employees manage this information with the utmost confidentiality, in accordance with the legal and regulatory requirements in force.

We may update this privacy notice from time to time and will post any revised notice on this web page. Where appropriate we may notify you by email or by a notice on our website that our privacy notice has changed but we recommend that you check this page regularly. Any changes will be immediately effective on posting.

Our website should not be used by children and we do not knowingly collect data relating to children. 



We may collect the following information about you:

  • your name, age/date of birth, gender and other relevant demographic information;

  • your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and email address;

  • information about the device you use to browse our websites including the IP address and device type;

  • your communication and marketing preferences;

  • your interests, preferences, feedback, competition and survey responses;

  • your social media handles;

  • purchases and orders made by you;

  • your online browsing activities on our website including which items you store in your shopping cart;

  • your location;

  • your correspondence and communications with us;

  • other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Pinterest, Twitter or public Facebook page).

This list is not exhaustive and in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data is collected directly, for example when you set up an account on our website or contact us via email or social media, such as Instagram. Other personal data is collected indirectly, for example when you browse our websites or engage in online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources. We may anonymize and aggregate personal data for insight and research but this will not identify anyone.


We use the information collected to provide the Service and personalize your use of the Service. For example, we use the information collected for tailoring your experience with the website such as showing you content we think you might be interested in, and making recommendations of Sites to follow. Such information may be used by itself, aggregated, or combined with other information from third parties. We may also use information collected to deliver you information and/or promotional materials about FantasyBelle and/or to carry out other purposes that are disclosed to you, and to which you consent.

FantasyBelle (and trusted partners acting on our behalf) use your personal data:

  • To provide and maintain requested services, including to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations;

  • To facilitate the use of our Website, to ensure its relevance and to monitor its use;

  • To answer your requests for information;

  • To enable business development and marketing in order to, namely, inform our current and future customers about our new offers with the prior consent of the person concerned;

  • As permitted or required by any applicable legal or regulatory requirements or provisions;​

  • For legal accounting requirements;

  • for analysis, insight and research purposes - to better understand your needs and ensure we are giving most relevant content, optimize our website for best user experience;

  • to identify and contact competition winners;

  • to enable us to manage customer service interactions with you;

  • to manage any account(s) you hold with us;

  • to verify your identity;

  • to show you promotional communications through online media as you browse the web;

  • where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

  • To provide user support and site administration;

  • To enable advertising and standard advertising controls;

  • To measure and report on advertising performance, trend analysis, and pattern detection;

  • To protect the safety and security of users of the Service or members of the public including acting in urgent circumstances;

  • To protect or defend the legal rights or property of FantasyBelle, advertisers and other third parties, including business partners such as advertising businesses, as well as our corporate affiliates, in connection with the Service;

  • To investigate, deter, and report against fraudulent, unauthorized, or illegal activity, and/or risk management

  • Any other purpose to which you have consented.

Marketing and Promotional communications

To ensure you are kept up to date with the FantasyBelle experience, we use personal data for marketing purposes and we may send you emails and/or texts to update you on the latest offers and events. We may also show you online media communications through external social media platforms such as Facebook and Instagram and external digital advertisers such as Google.

You have the right to opt out of receiving promotional communications at any time, by:

  1. informing us that you want to change your marketing preferences by contacting our customer support at:

  2. by clicking the “unsubscribe” link in any email that you have received from us. Note this may not stop service messages such as order updates.


FantasyBelle collects your personal information primarily from you, but also from third parties or through the use of cookies.

From you

‍You provide us with personal information directly, namely when you contact us, when make a purchase with us, when you fill out an online form or when you click on an advertisement we have placed on a third party website (e.g. Google, Instagram, etc.).

From other sources

We may also collect personal information from third parties, or from publicly available records as permitted by law or if we have obtained the necessary consent.  

From cookies, log files, web beacons, tags, or pixels

‍By using cookies, pixels, and other similar tools, we are able to provide you with advertising that better meets your needs as it is targeted to your interests. When you visit our Site, these tools tell us, among other things, which pages are of interest to you and, therefore, we may subsequently display advertising that matches your interests.


By using cookies, pixels, and other similar tools, we are able to provide you with advertising that better meets your needs as it is targeted to your interests. When you visit our Site, these tools tell us, among other things, which pages are of interest to you and, therefore, we may subsequently display advertising that matches your interests.

These technologies do not contain any personally identifiable information. They may, however, contain a unique identifier required for retargeting.

Web beacons

Web beacons are tiny images that can be placed on a web page or in an email. They can be used, for example, to anonymously track how many times a particular page has been visited by a user or whether an email has been read. As the name implies, web beacons are invisible and any part of our emails or Site, including the advertisements displayed on them, may contain web beacons. Unlike cookies, web beacons are not placed on your computer or mobile device.



Cookies are small data files that are commonly stored on your device when using websites and online services. They are used for the efficient operation of websites and can provide information and help customize services. FantasyBelle may collect information provided by cookies.


FantasyBelle uses different types of cookies (collectively referred to as cookies here):

  • Necessary Cookies: These cookies are essential to the operation of our Site and store. For example, we may use this type of cookie to authenticate and identify you when you log on to your Shopify account in order to provide our services to you. These cookies also allow us to enforce our Terms of Use, prevent fraud and ensure the security of our services.

  • Connection, Performance and functionality cookies: These cookies are not essential to the provision of our services. They make it easier to personalize and enhance the user experience. For example, they can remember your preferences so you don't have to re-enter information more than once or remember your credentials, so you don't have to re-enter them each time you use the Site. They allow us to understand your behavior in order to improve our services and Site.

  • Cookies for advertising purposes: These cookies are not essential to the provision of our services. They use information about your visit to the site, such as pages viewed or ad response, to help provide the best user experience for your situation.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Our site uses both session and persistent cookies which are set to expire within 12 months from the date they are downloaded to your device. Please note that the use of cookies only identifies you as a user and does not recognize you by name or address.


Disabling cookies

It is possible to prevent the personalization features of our Site by disabling cookies on your browser. You can do this by changing the settings on your browser or mobile device, often found in your browser’s “Tools” or “Preferences” menu.

However, if you choose to decline cookies, certain pages or sections of our Site may not display properly or certain features may not be available.

For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file.


The Service may contain links to websites or applications not operated by FantasyBelle. The Service may also carry advertisements from third party companies not associated with us. We are not responsible for the privacy practices of websites or applications or other services operated by third parties that are linked to or integrated with the Service, or for the privacy practices of third party advertising companies. Once you leave the Service via a link, access a website, a third party application, or click on an advertisement, you should check the applicable privacy policy of the website or application to determine, for example, how they will handle the information they collect about you.


We may include a widget from a third party on the Websites or Application that allows interaction or content sharing by users. “Widgets” are mini-programs (such as a Facebook “Share” or “Like” button) that provide specific services or content from a third party. The third party providing the Widget may offer controls for you to manage the Widget’s appearance and functionality. Your interaction with a Widget typically allows the third party to collect some information about you through the third party’s cookies or its registration information. In some cases, the third party may recognize you through its Widgets and cookies even when you do not interact with the Widget. 


In the course of our business, we may need to disclose and share your personal information with various stakeholders. We will only disclose and share your personal information as described below:

  • Third Party Agents and Service Providers: From time to time, we may need to share your personal information with agents or service providers to assist us in making available all of the features of our Site (maintenance, analysis, legal requirements, fraud detection, marketing and development, etc.). Please note that these service providers may be located in United States or in other jurisdictions or countries. They will only have access to personal information that is necessary to perform these functions on our behalf and are prohibited from disclosing or using it for any other purpose. We have contractual agreements with these vendors to ensure the security of your data.



FantasyBelle adheres to the generally accepted industry standard physical, electronic, and procedural measures designed to safeguard the information in our possession against loss, theft and unauthorized use, disclosure, or modification. The personal information that we hold is therefore accessible only to persons who are qualified to have access to it and who consult it only when necessary in the performance of their duties. However, please note that although we take reasonable precautions to protect against security incidents no transmission of information via the Internet or electronic storage solution can be guaranteed to be completely secure.

Legal Basis for Using Data

We collect and use customers’ personal data in these instances:

As necessary to perform our contract with you:

for the purposes of complying with our duties and exercising our rights under a contract for the sale of goods or services to a customer.

As necessary for the pursuit of our legitimate interests, including but not limited to:

  • selling and supplying goods and services to our customers;

  • promoting, marketing and advertising our products and services;

  • sending promotional communications which are relevant and tailored to individual customers;

  • to identify and contact competition winners;

  • based on your consent for example in relation to sending direct marketing communications via email or text message.

  • understanding our customers’ behaviour, activities, preferences, and needs;

  • improving existing products and services and developing new products and services;

  • good governance, accounting and managing and auditing our operations and complying with our legal and regulatory obligations;

  • preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;

  • handling customer contacts, queries, complaints or disputes;

  • protecting our company, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us;

  • handling any legal claims or regulatory enforcement actions taken against us; and

  • fulfilling our duties to our customers, colleagues, shareholders and other stakeholders;

As necessary for complying with our legal obligations including:

  • where you exercise your rights under data protection laws

  • for compliance with legal and regulatory requirements;

  • to establish or defend legal rights;


We only keep records of your personal information for as long as it is required for our business relationship, in accordance with our internal document retention policies or legal and regulatory requirements.

Strict procedures for the retention of your personal information are followed and we will dispose of personal information which FantasyBelle no longer requires for the identified purposes.

If you wish to obtain additional information, please contact us at


You have the following rights:

  • the right to be informed about our processing or your personal data which is the aim of this Notice;

  • the right to request access to personal data we hold about you at any time;

  • the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you;

  • the right to object to the processing of your personal data and/ or to withdraw any consent you have given us and to opt out of any marketing communications that we may send you;

  • the right to prevent processing that is likely to cause damage or distress to you or anyone else;

  • the certain rights in relation to automated decisionmaking including profiling;

  • the right to request that we erase your personal data in certain circumstances (the right to be forgotten) for example when the data are no longer necessary for the purpose for which we collected them;

  • the right to have your personal data provided to you by us in a structured, commonly used and machine-readable format and transmitted to another data controller. This is known as the right to data portability.

If you wish to exercise any of the above rights, you can always contact us by email at

Users located in Europe

If you are a resident of a country in the European Economic Area (“EEA”), you have certain rights and protections under the law regarding the collection, processing, and use of information about you. The information that we collect about you when you use the Service may include certain digital identifiers that are considered “personal data” under European law. We process this data either as it is necessary to further our legitimate interest and/or pursuant to your consent.

As a resident of a country in the EEA, you have the right to: (i) request access and obtain a copy of the information we collect about you; (ii) request rectification or erasure; (iii) restrict the processing of such information; and (iv) if applicable, data portability. In certain circumstances, you may also have the right to object to the processing of such information.

If you would like to exercise any of these rights, please contact us at Please note that because the majority of the information we collect and maintain about you can only identify a particular browser or device, and cannot identify you individually, you may need to provide us with additional information to enable us to identify the information we have about you and ensure that we accurately fulfill your request. Although we work to do our utmost to respond to your request, we may not be able to provide and/or correct the requested information in all instances. For example, we may not be able to provide the information requested if it imposes an undue burden or expense, requires us to release confidential commercial information, or requires the disclosure of information relating to another person.

Deletion requests

Our goal is delete the FantasyBelle account you requested within 30 days of receiving your written request. For the Website, we will delete your email, IP address, username and your profile information. Because we do not control all other Sites, please contact the Site owner to delete your account information.

If you close your FantasyBelle account, we will use reasonable efforts to ensure that information about you is no longer accessible or used by the Service. However, as permitted by applicable law, we retain and may use information about you as necessary to comply with our legal and/or financial obligations, resolve disputes, enforce our agreements, and other legitimate purposes (including, for document retention and security purposes). Please contact us at to close your fantasyBelle account or request changes or modification to the information you previously provided to us.

Contact information

If you have any questions or concerns regarding this privacy policy please contact us via chat.


From time-to-time, FantasyBelle may modify this Privacy Policy to reflect industry initiatives, regulatory reasons, changes in the law, our information collection and use practices, or changes in the features of the Service or technology. Therefore, it is important that you review this Privacy Policy regularly to ensure you stay up to date on any changes.

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